SEO in 2017, Digital Home Assistants, Mobile Indexing, and AI – Oh My!
Looking to discover a new SEO strategy that will help optimize your site? Have you taken into consideration how digital assistants and apps have changed the way buyers operate? If you haven’t already approached your boss with a model about how to adapted to these changes it might be too late.
As the rise of digital assistants like Siri and Amazon Echo become smartphone staples and home automation ports, it’s important to recognize that changing your SEO methods is no longer an option. 180Fusion is a leading search engine marketing company that specializes in generating leading SEO terms and site optimization. We sat down with them, to help loop together what it is you need to understand about the ever-changing strategy of SEO content while catering to the world of artificial intelligence and mobile.
Here are three approaches to SEO that will better position you in a world conforming to assistant search:
Hey Google, Alexa and Siri: Optimizing For Digital Assistants
The number of consumers turning to digital assistants for answers to their questions is on the rise. Marketers will have to adapt if they want to stay relevant in a world where the use of personal operating systems and mobile apps for shopping becoming par for the course.
Digital assistants like Siri, Google Now, and Amazon echo are completely redefining the search and shop process. Rather than producing a run of results when they’re asked a question, they produce an immediate answer negating the duty of the user to filter through various options and stumbling across your website.
Your business should dodge becoming obsolete by playing the same game that these digital assistants relying on existing web search algorithms do. Because they use content that will supply them with sufficient and accurate answers, you should provide them with answers that are specific and significant.
As they are now, interactions with digital assistants are conversational, thus digital assistants seek out results that are conversational. Optimize your site’s SEO by including colloquial terms, long-tail keywords, and detailed questions. Create posts that venture into niche territory. Be the source that a know-it-all digital assistant links to and your site your brand will score instant credibility points and increase user return.
Mobile First Is No Longer Optional
The amount of time people spend using their phones for searches is skyrocketing. Smartphones give people the luxury of instant access to information they had to drive home or to the office for. It’s why going mobile with your site isn’t an option anymore, especially because search engines like Google rewarding mobile-friendly sites with more positive rankings.
As you create and design content for your site, it becomes key that you reflect on how it is that you use and access the internet. Smartphones that have even more capabilities of a computer have changed the ways people want to receive information. Not only do they want instant access they want to have it fed to them easily. Secure visitors who access your site via mobile by presenting them with a site that is mobile responsive or designed to account for device screen size so that the site can be displayed on different screens. 180Fusion created a mobile responsive corporate website that detects the screen size of a device and accounts for its different dimensions. Use mobile SEO and optimization to provide a site designed and structured to run on a mobile at a page speed that won’t frustrate your user and turn them away.
Do It All With Artificial Intelligence
The development and improvement of artificial intelligence means that we’ll have access to smarter and more human-friendly search engines. Results that come from a search take into account your location, the amount of clicks from similar queries and even your own search history. AI developments will allow for an adaptation in result rank as algorithms take in what prompts the most clicks and translate it into relevancy. This means a heightened importance of SEO optimization for marketers and the content that they create.
As search engines use artificial intelligence to improve analyzing search objectives, keyword research accuracy becomes more critical. Marketers have to hone in on keywords and then make them relevant to the content they create. Accordingly, frame of reference and content relevance are now more important factors than old methods that aimed to achieve keyword density.
Speaking of relevance, video content mustn’t be undervalued. Especially because search engines like Google have started to favor videos in search results. As they also improve upon detecting what visual content is about, the game for visual content creators completely changes. For them, considering SEO when creating visual content becomes crucial.
It might all sound intimidating, but improvements in AI will make SEO become a strategy that is more intelligible and regular. Focus on delivering valuable and suitable content to searchers and you’re already ahead of the game.