1. Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)
Vaynerchuck is the CEO and Co-founder of Vaynermedia, a social media brand consulting agency. In this book, he talks about how to utilize the different social media platforms of today. He ran through Facebook, Twitter, Google+, Instagram, and other rising platforms such as Snapchat to discuss what type of content works best. He also gives examples companies with the best and worst utilization of each platform.
Read to: develop campaigns, raise brand awareness, and engage customers using different social media platforms.
2. Epic Content Marketing (Joe Pulizzi)
Read to: use content marketing to affect consumer behavior and measure it’s impact.
3. Talk Like Ted (Carmine Gallo)
Read to: develop easily communicated content
4. Youtility: Why Smart Marketing is About Help Not Hype (Jay Baer)
Read to: develop content that is hinged on customers’ needs
5. Superfreakonomics (Steven Levitt and Stephen Dubner)
Levitt and Dubner are an Economist and a journalist, respectively, that teamed up and decided to use economics principles in explaining different things from how a street prostitute is like a department store Santa and whether or not people are predisposed to altruism or selfishness. This is not really a content marketing book but one can take a look at how the book was written. Levitt and Dubner were talking about statistics and mathematical regressions to explain how they were able to derive their conclusions in a way that laymen not only understand but also enjoy. It takes a lot of word skills to do that.
Read to: develop a voice that is credible, authoritative, yet relatable.
Just remember, if you want to make readers interested in what you write, your content should be amazing. And more tips to learn how to brighten your content can be found here. Hope that your content will get better with each day!
Yohana Petrovic is a writer and blogger. She has 10 years` experience in educating and now she is a proofreader at globalessays.org . You can reach her on Facebook: Yohana Petrovic or on Twitter: @YohanaPetrovic